About Aloha Festivals

Aloha Festivals is the largest Hawaiian cultural celebration in the United States. In 1946, Aloha Festivals began as "Aloha Week," a cultural celebration of Hawaii's music, dance, and history intended to perpetuate the Islands' unique traditions. A group of former Jaycees - known as the Jaycees Old-timers of Hawaii - had the vision to create a public celebration to honor Hawaii's heritage. In time, it became a statewide tradition.

In 1991, Aloha Week became Aloha Festivals. Aloha Festivals has become a statewide celebration of Hawaiian culture with major events on the island of Oahu. Thousands of volunteers work together each year to stage the events, which are attended by over 100,000 people. The festivals are funded through the sale of Aloha Festivals ribbons and merchandise, and via corporate and private donations. As a 501(c)3 corporation, donations are tax deductible and welcomed.

Our Mission

The mission of Aloha Festivals is "to foster the Aloha Spirit through the perpetuation of the Hawaiian culture and the celebration of the diverse customs and traditions of Hawaii." Aloha Festivals is funded through appropriated funds from the Hawaii Tourism Authority, corporate sponsorships, private donations, as well as through the sale of Aloha Festivals merchandise.

Our Staff

Executive Director:
Richard Egged

Executive Committee:
Debbie Nakanelua Richards
Co-Chair of the Board
Helene Shenkus
Co Chair of Board
Christopher Lee
Phillip Li
Legal Advisor
Donald Takaki
Past Chair
Jay Talwar
Thelma Kehaulani Kam
John Fink
Haunani Maunu-Hendrix
Board of Directors:
Tim Deegan
Jim Fulton
Akio Hoshino
Rikki Ho
Charles Kapua
Lurline Kawainui
Antoinette Lee
Makana McClellan
Monte McComber
Aaron Mikami
Noelani Schilling-Wheeler
Karen Wataru-Nakaoka
Tina Yamaki
Alan Yamamoto

Directors Emeritus:
Momi Cazimero
Stuart Ho
Tina Kaneshiro
Victor Punua
Peter Schall

Frequently Asked Questions

Q Where can I go for aloha festivals information on the neighbor islands?

A Since 2008, each island has been handling their events independently. Please contact the visitor's bureau of each island for more information on neighbor island events.

Q Who can I contact for floral parade information?

A Our Floral Parade Contact is Toni Lee. Please contact at (808) 222-7853, parade.lady001@gmail.com.

Q Who can I contact for Royal Court information?

A Our Royal Court Coordinator is Charles Kapua. Please contact at (808) 479-3263, parade.lady001@gmail.com.

Q Who do I contact to become a Hoolaulea vendor?

A Our Hoolaulea contact is Jody at (808) 832-7878, jodyftuiolemotu@gmail.com.

Q Who do I contact for aloha festivals fundraising opportunities?

A We do have special prices for ribbons for those who want to sell ribbons as a fundraiser. For fundraising opportunities or merchandise purchases, please contact our Aloha Festivals merchandise coordinator, Lurline at afribbons@gmail.com or at (808) 691-9103.

Q How can I support Aloha Festivals?

A Please go to the "Participate" tab to download participation and membership application forms. Aloha Festivals is a 501(c)3 nonprofit corporation so please support the program through membership and merchandise purchases.